eSIM vs. JUNE 2026 Comparison

Holafly vs. Ubigi: Which eSIM provider is the best in 2026?

After comparing official prices with user feedback, we make a decision.

Holafly vs. Ubigi: Which eSIM provider is the best in 2026?

Holafly and Ubigi are among the best-known travel eSIMs in 2026, but with different market positions. Holafly has become the leader in unlimited data plans based on duration, while Ubigi (a subsidiary of the French group Transatel) has built a reputation as a stable and professional eSIM provider, drawing on its background in industrial IoT connectivity. Holafly is this year’s clear winner when comparing the two services based on overall experience and perceived value for the majority of users.

Despite this, a comparison of official rates and user reviews reveals that Holafly offers significantly better value for money than Ubigi for most standard travel profiles. Keep reading this Holafly vs. Ubigi comparison to find out why Holafly is the best choice for about 70% of travelers in 2026, and in which specific cases Ubigi remains a very relevant option.

Photo of Rony

Rony

March 20, 2026

Updated: June 2026

15 min read

Résumé express

Holafly vs. Ubigi: At a Glance

  • Holafly is the clear winner of the 2026 awards, having won 6 out of 10 categories: unlimited data, 24/7 support via chat and WhatsApp, mobile app, refund policy, and perceived value.

  • Ubigi comes out on top in four specific areas: lower starting rates on fixed-data plans, unrestricted connection sharing on data plans, network stability rooted in its IoT heritage, and billing in euros (convenient for European travelers).

  • Two things to watch out for with: Holafly’s unlimited plan is subject to a Fair Usage Policy that throttles speeds after 2 to 5 GB per day, and data sharing is capped at 500 MB per day on standard plans. With Ubigi, once your data limit is reached, you must purchase a new plan or top up, and 24/7 live chat support is not available in all markets.

  • Choose based on your profile: Holafly for short stays, multi-country trips, or travelers who don’t want to worry about daily data usage. Ubigi for European travelers who use little data and appreciate the reliability of an established carrier.

  • An alternative to consider: a travel eSIM like voilà, which offers transparent pricing, data sharing included with all plans, no blocked apps, and live customer support.

Scoreboard

Rankings for the 10 rounds

Before getting into the details, here is a summary of the results for each category tested:

  1. 01Admission prices
    Holafly
    Starting at $6.90 (1-day unlimited pass)
    Ubigi
    Starting at $4 (500 MB) or $9 (3 GB)
    Ubigi
  2. 02Unlimited data
    Holafly
    Yes, more than 200 destinations
    Ubigi
    Virtually absent
    Holafly
  3. 03Global coverage
    Holafly
    260+ destinations, local and global maps
    Ubigi
    190+ destinations, with an international focus
    Holafly
  4. 04Network stability
    Holafly
    Stable, premium operators
    Ubigi
    Highly stable, IoT operator DNA
    Ubigi
  5. 05Internet sharing
    Holafly
    500 MB/day on the unlimited plan
    Ubigi
    Available on volume
    Ubigi
  6. 06Customer Support
    Holafly
    24/7 Chat + Multilingual WhatsApp
    Ubigi
    Email and chat, depending on the market
    Holafly
  7. 07Mobile app
    Holafly
    4.7/5, built-in guides, and polished UX
    Ubigi
    Functional, robust management
    Holafly
  8. 08Billing in EUR
    Holafly
    USD/EUR (market rate)
    Ubigi
    Native EUR, French VAT
    Ubigi
  9. 09Refund Policy
    Holafly
    Consistent, clear, 3 to 7 days
    Ubigi
    Variable, restrictive after activation
    Holafly
  10. 10Total value
    Holafly
    Consistent premium service
    Ubigi
    A reliable option for controlled use
    Holafly
Final score
64

Final score: Holafly wins in 6 out of 10 categories—with a clear lead in unlimited data, customer support, the app, and overall value. Ubigi wins in 4 categories: starting rates, network stability, unrestricted tethering, and billing in euros.

Round 1

Prices and packages

Ubigi is inherently cheaper than Holafly for small data volumes, because it sells fixed-volume plans starting at 500 MB. This is its traditional pricing approach as a French telecom operator.

Holafly
Holafly Packages

Holafly offers a simple plan: you choose the number of days (from 1 to 90), and data is unlimited for the entire period. For frequent travelers, Holafly Plans offers monthly plans starting at $39.90/month (10 GB) up to $64.90/month (unlimited with extended hotspot sharing).

Ubigi
Ubigi Plans

Ubigi offers fixed-data plans (500 MB, 3 GB, 10 GB, 50 GB) with terms ranging from 30 days to 1 year, depending on the destination. Prices start at around $4 for 500 MB / 30 days and go up to about $60 for 50 GB on a global plan. Billing is in euros, which makes it easier for European travelers to understand their bank charges.

Direct price comparison (June 2026)

Destination (7 days)HolaflyUbigiIdeal Profile
United States≈ $29.90 (unlimited)Approx. $9 (3 GB)Ubigi for light use
Japan≈ $29.90 (unlimited)≈ $12 (3 GB)Ubigi for short stays
United Kingdom≈ $29.90 (unlimited)Approx. $9 (3 GB)Ubigi: Data Mastery
France≈ $29.90 (unlimited)Approx. $7 (3 GB)Ubigi, if used properly
Europe (10 GB / 30 days)≈ $74.90 (unlimited for 30 days)≈ $19Ubigi if volume is known
Comprehensive Plan (10 GB)≈ $84 (unlimited)≈ $35Ubigi for multiple countries

The detail that makes all the difference: if your usage is light or occasional (under 5 GB per trip), Ubigi remains the more economical option. However, as soon as you want to stop worrying about daily data usage, Holafly becomes the better value again, because one or two Ubigi top-ups often cost as much as a multi-day Holafly plan.

KR

SOUTH KOREA

active

20 Go

remaining

Operator

SKTelecom, LGU+

Expires

In 3d • Jun 12

Top up

TH

THAILAND

active

20 Go

remaining

Operator

AIS

Expires

In 3d • Jun 12

Top up

JP

JAPAN

active

20 Go

remaining

Operator

NTT docomo

Expires

In 3d • Jun 12

Top up

No more roaming fees

Travel abroad with confidence: no more roaming fees, connection struggles, or unexpected top-ups. With a travel-friendly eSIM, stay connected everywhere, stress-free and surprise-free.

  • No blocked apps

  • Tethering enabled

  • 24/7 customer support

Round winner·Ubigi

Ubigi is the better choice for light usage and billing in euros. Holafly is the better choice for unlimited plans or short-term daily rentals.

Round 2

Global coverage and regional plans

Ubigi lists approximately 190 destinations, while Holafly covers over 260 countries directly. Holafly has the edge in terms of breadth and execution quality, with a consumer-focused brand approach, whereas Ubigi retains its technical operator DNA.

Holafly
Holafly Cover

Holafly operates in over 260 destinations with its own exclusive plans, negotiated directly with local operators. Holafly’s global plan covers 113 countries simultaneously. Quality is consistent across the brand: no matter where you are, you’re dealing with the same Holafly and receiving the same guarantees.

Ubigi
Ubigi Cover

Ubigi covers more than 190 destinations using the infrastructure of Transatel, its parent company specializing in MVNO and IoT connectivity. The brand is particularly well-established in Europe and offers long-term plans (up to one year), which is rare in the consumer eSIM market.

Round winner·Holafly

Holafly for its wide coverage and consumer-friendly brand. Ubigi if you're traveling in Europe or looking for a reliable provider with long-term plans.

Round 3

Unlimited data and usage limits

That’s the main reason travelers choose Holafly. The entire brand is built around unlimited usage by duration, whereas Ubigi sticks to a fixed data allowance.

Holafly
Holafly Unlimited

All Holafly standard plans offer unlimited data. You pay by the day, not by the gigabyte. It’s this simplicity that appeals to millions of travelers every year, especially those who aren’t tech-savvy and don’t want to keep track of their data usage down to the last byte.

Ubigi
Unlimited plans at Ubigi

Ubigi does not offer truly unlimited plans. Its approach remains focused on fixed data allowances (ranging from 500 MB to 50 GB), a legacy of its roots as a traditional telecom operator. This approach allows the company to offer low entry-level rates but requires travelers to accurately estimate their data usage.

KR

SOUTH KOREA

active

20 Go

remaining

Operator

SKTelecom, LGU+

Expires

In 3d • Jun 12

Top up

TH

THAILAND

active

20 Go

remaining

Operator

AIS

Expires

In 3d • Jun 12

Top up

JP

JAPAN

active

20 Go

remaining

Operator

NTT docomo

Expires

In 3d • Jun 12

Top up

No more roaming fees

Travel abroad with confidence: no more roaming fees, connection struggles, or unexpected top-ups. With a travel-friendly eSIM, stay connected everywhere, stress-free and surprise-free.

  • No blocked apps

  • Tethering enabled

  • 24/7 customer support

Round winner·Holafly

Holafly by a long shot. Unlimited data is a built-in feature available in over 200 destinations, whereas Ubigi doesn't offer it at all.

Round 4

Internet sharing

When it comes to connection sharing, Ubigi has the edge. This is one of the few areas where Holafly objectively falls short.

Holafly
Holafly data sharing: 500 MB per day limit

Holafly's standard unlimited plans include a data-sharing limit of around 500 MB per day. Once that limit is reached, the hotspot stops working until the next day. For phone use only, this limit isn't a problem. But for someone who connects their laptop to work, 500 MB can be used up in just 30 minutes of video conferencing.

Ubigi
Ubigi Share: Open Source by Design

At Ubigi, since our plans offer a fixed data allowance, there are no contractual restrictions on sharing your connection. The gigabytes are yours to use however you like—whether on your phone, laptop, or tablet. This is especially useful for digital nomads or travelers who connect multiple devices at the same time.

Round winner·Ubigi

Definitely Ubigi. Unlimited data sharing on all fixed-data plans, with no daily limit.

Round 5

Security, Privacy, and App Blocking

Both services comply with mobile security standards (carrier encryption, no storage of communication content). The real privacy concern when traveling is app blocking.

Holafly
App Blocking on Holafly

Holafly does not impose its own blocks, but certain restrictions may be imposed by local partner carriers. Some plans in Asia block local payment apps, while others restrict European banking apps. Holafly does not explicitly state that it does not restrict apps.

Ubigi
App Blocking at Ubigi

Ubigi isn't any better. Blocking still depends on local partner carriers. On some regional plans, messaging or banking apps may be restricted. Ubigi does not contractually guarantee that apps will not be blocked.

KR

SOUTH KOREA

active

20 Go

remaining

Operator

SKTelecom, LGU+

Expires

In 3d • Jun 12

Top up

TH

THAILAND

active

20 Go

remaining

Operator

AIS

Expires

In 3d • Jun 12

Top up

JP

JAPAN

active

20 Go

remaining

Operator

NTT docomo

Expires

In 3d • Jun 12

Top up

No more roaming fees

Travel abroad with confidence: no more roaming fees, connection struggles, or unexpected top-ups. With a travel-friendly eSIM, stay connected everywhere, stress-free and surprise-free.

  • No blocked apps

  • Tethering enabled

  • 24/7 customer support

Draw

It's a tie. Both rely on local carriers and do not offer a contractual guarantee of access to apps.

Round 6

Streaming, video conferencing, and heavy use

Both services support streaming and video calls, but they have very different features: Ubigi has a data cap, while Holafly limits data speeds once a daily threshold is exceeded.

Holafly
Streaming with Holafly

Unlimited data = you can watch Netflix, YouTube, and Twitch as much as you want, until you trigger the Fair Usage Policy. In practice, 2 to 3 hours of HD streaming per day is still comfortable. Beyond that (continuous 4K streaming, massive cloud backups), speeds slow down and the experience deteriorates.

Ubigi
Streaming with Ubigi

You pay for a data allowance. With a 10 GB plan over 30 days, you can watch about 10 to 15 hours of Netflix in HD before you run out. Then you have to recharge. The advantage: no speed throttling—you keep your full speeds until the very last drop. The downside: you have to plan ahead and buy larger plans for long stays.

Everyday use cases

Use casesHolafly (unlimited)Ubigi (10 GB)
GPS + 30 days of messagesOK, unlimited≈ 3 GB used, OK
1 hour of HD streaming per dayOK, under FUPRecharge required halfway through the trip
3 hours of Zoom per dayData cap may apply on certain days≈ 13 GB, 2x data top-up
Laptop tetheringLimited to 500 MB per dayFree
Round winner·Holafly

Holafly for easy mobile streaming and the convenience of multi-day plans. Ubigi for professional video calls with unlimited data sharing—as long as you keep your data usage in check.

Round 7

Operator stability and long durations

Ubigi has the edge in terms of network stability—thanks to its Transatel and IoT heritage, as well as its long contract terms (up to one year on certain plans).

Holafly
Holafly: stable but mainstream

Holafly negotiates with premium carriers to provide good network quality in most destinations. However, the brand remains positioned as a mass-market service, lacking the operational rigor of a traditional telecom carrier. The Fair Usage Policy (FUP) may catch some heavy users off guard.

Ubigi
Ubigi: Telecom DNA

Ubigi is a subsidiary of Transatel, a French MVNO operator specializing in industrial connectivity (IoT, connected cars, and professional equipment). This focus translates into high operational stability and exceptionally long contract terms (up to 365 days on certain plans), which are rare among consumer eSIM providers.

KR

SOUTH KOREA

active

20 Go

remaining

Operator

SKTelecom, LGU+

Expires

In 3d • Jun 12

Top up

TH

THAILAND

active

20 Go

remaining

Operator

AIS

Expires

In 3d • Jun 12

Top up

JP

JAPAN

active

20 Go

remaining

Operator

NTT docomo

Expires

In 3d • Jun 12

Top up

No more roaming fees

Travel abroad with confidence: no more roaming fees, connection struggles, or unexpected top-ups. With a travel-friendly eSIM, stay connected everywhere, stress-free and surprise-free.

  • No blocked apps

  • Tethering enabled

  • 24/7 customer support

Round winner·Ubigi

Ubigi for operator stability and long runs. Holafly if you want a more accessible, mainstream experience.

Round 8

Customer Support

In terms of customer support, Holafly is pulling ahead of Ubigi. This is also the most important factor when things go wrong during a trip.

Holafly
Holafly Support

Holafly offers 24/7 live chat accessible via the app and website, with support available in English, Spanish, French, German, Italian, and Portuguese. A dedicated WhatsApp channel allows you to contact support even when your eSIM isn’t working (via your physical SIM card). Typical response times range from a few minutes to a few hours.

Ubigi
Ubigi Support

Ubigi offers email and chat support depending on the market. The primary language of support is English, but French is available in the European market. Response times are reasonable but are asynchronous: there is no 24/7 live chat and no dedicated WhatsApp channel. Typical resolution times range from 24 to 72 hours for non-trivial cases.

Refund Policy

HolaflyUbigi
A unified policy across the boardVaries depending on the eSIM and destination
Refund if not activated within the specified time frameRestrictive after activation
Typical turnaround time: 3 to 7 daysTypical turnaround time: 1 to 2 weeks
Multilingual (EN, ES, FR, DE, IT, PT)EN (main), FR (EU)
24/7 Chat and WhatsAppChat via the app, no WhatsApp
Round winner·Holafly

Holafly clearly stands out for its 24/7 multilingual chat and WhatsApp support, compared to Ubigi’s primarily asynchronous support.

Round 9

Mobile App and User Experience

Holafly has the edge over the mainstream mobile app. Its app is polished, highly rated, and offers built-in guides, whereas Ubigi remains functional but more basic.

Holafly
The Holafly app

A clean, well-rated app (4.7/5 on the App Store, 4.6/5 on Google Play). It features guided onboarding, step-by-step setup guides for each device (iOS, Samsung, Pixel, Xiaomi, other Android devices), and a downloadable PDF guide for situations without an internet connection. The experience is designed for non-technical travelers who are new to eSIMs.

Ubigi
The Ubigi app

The Ubigi app is robust and reliable, with clear management of plans and data usage. The user experience is more basic than Holafly’s: the design is less polished, the onboarding process is more technical, and there are few built-in guides. It’s sufficient for users already comfortable with eSIMs, but a bit rough around the edges for those less tech-savvy.

Round winner·Holafly

Holafly, clearly. An app designed for the general public, not for eSIM power users.

Verdict final

Final verdict: Holafly or Ubigi in 2026?

After comparing the 10 categories, Holafly comes out on top in most of them—with a clear lead in unlimited data, customer support, the app, and overall value. Ubigi wins in terms of entry-level rates, network stability, unrestricted hotspot sharing, and billing in euros.

For the vast majority of travelers (about 70% of users), Holafly is the best choice in 2026. The higher cost compared to Ubigi is justified by the quality of the experience: a true, end-to-end responsible consumer-facing provider, 24/7 multilingual support via WhatsApp, one of the best apps in the industry, and unlimited data in over 200 destinations.

Ubigi is still a great choice in two specific situations: if you’re a European traveler who keeps your data usage under 5 GB per trip and prefers billing in euros, or if you need a long-term plan (up to 1 year). If either of these scenarios fits your profile, Ubigi is unbeatable.

PodiumFinal podium
  1. #2
    voilà

    The balance between price, connection sharing, support, and zero restrictions

    2e
  2. #1
    Holafly

    Consistent premium service, 6 out of 10 categories

    1er
  3. #3
    Ubigi

    The reliable choice for controlled applications and long-term use

    3e
voilà — Here are the figures (June 2026)
  1. 1

    More than 175 destinations worldwide

  2. 2

    Plans ranging from 1 to 50 GB with some of the lowest prices per GB on the market

  3. 3

    No blocked apps (TikTok, banking apps, WhatsApp, Asian payment apps)

  4. 4

    Responsive, human customer support

  5. 5

    4.7/5 on the App Store and Google Play based on over 100,000 reviews

Ready to compare prices for your next destination?

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FAQ: Holafly vs. Ubigi

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Photo of Rony

Rony is our in-house travel-connected expert. Always curious and never too far from an airport, he explores the latest destinations while testing the newest eSIM solutions. He signs our articles on travel and mobile technology, with a single mission: to turn his discoveries into clear, reliable, and smart advice to accompany you anywhere in the world.

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